Viral Marketing

Viral Marketing is increasing brand awareness among customers through 'word-of-mouth'.

What is Viral Marketing ?

Viral Marketing is all about increasing your brand awareness through 'word-of-mouth', or through using pre-existing social networks. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral Marketing has been referred to as ‘creating a buzz,’ ‘network marketing’. Viral promotions may take the form of funny video clips, interactive Flash games, images, or even text messages.It is claimed that a satisfied customer tells an average of three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like. Viral marketing is based on this natural human behavior.

They in turn will tell another three people. Thus, the marketing message spreads. Like tiny waves spreading ever farther from a single pebble dropped into a pond, a carefully designed viral marketing strategy ripples outward extremely rapidly. The best example of viral marketing is hotmail.com which began offering free e-mail accounts, with a link back to Hot Mail at the end of every e-mail message sent by anyone who would write the email.Concept of Viral Marketing It is all about passing out your message to the user by giving him something 'Free' in addition. The moment, he sees a product is available 'Free' which is of use to him, he will immediately pass on this information to others. This way, you tend to popularise your product among the users by Free advertising, referrals and build your reputation by attracting visitors for a long time.

Benefits of Viral Marketing :

• Word-of-mouth advertising.
• This helps marketers grow their business ROI.
• Giving something 'Free' as an incentive to an existing product.
• Get lots of immediate targeted traffic.
• Gain Loyal visitors.
• Reach to global audience.
• The method of spreading your message can be automated.
• Low cost set-up.
• Viral marketing does not need any specialised knowledge.

Viral Marketing Process :

• Advertise your product, through 'word-of-mouth' or through pre-existing social networks.
• Spread the message through the mass media like Blogs, You Tube, Facebook, My space to millions of users.
• sure-fire ways to spread your business through Viral Marketing.
• Set a goal for your business.
• Have Patience. Do not ask for an immediate response from your customer.
• Find out your top 20 loyal customers.
• Low cost set-up.
• Viral marketing does not need any specialised knowledge.
  

Viral Marketing Process :

• Advertise your product, through 'word-of-mouth' or through pre-existing social networks.
• Spread the message through the mass media like Blogs, You Tube, Facebook, My space to millions of users.

sure-fire ways to spread your business through Viral Marketing :

• Set a goal for your business.
• Have Patience. Do not ask for an immediate response from your customer.
• Find out your top 20 loyal customers.
• Give something 'extra' to your customers.
• Give your customer something 'special' like gifts, discounts.Create a rewards program.
• Keep a personalized rapport with the customer.

How Begonia is Helpful ?

Begonia Information Systems offers you strategic viral marketing solutions in order to increase your brand awareness through 'word-of-mouth' or through using pre-existing social networks. Our expertise in effective branding or network marketing is an integral piece to our clients' overall marketing program.Statistics on Viral Marketing: According to a study in January 2006 in USA ;89% of adults share content with friends, family and associates by e-mail.- 63% of the respondents share content at least once a week.- 25% share daily or almost daily.- 75% forward content up to six other people. - 89% have no adverse feelings to brand sponsorship.- 5% refuse to share content that contains a clear brand message